How has this happened?

"If you take any of the popular programmes or papers and systematically categorise the theme of each featured story into positive and negative groups. The ratio of bad news to good news would be overwhelmingly in favour of the "bad word! Now consider the fact that our minds work like computers ie garbage in garbage out. How can you expect people to be confident and forward looking when their daily diet is a feast of doom and gloom?" said Kelly.

"I accept at the end of the day we choose what we listen to and watch -this is why I turn many flagship programmes off! However if the media want to become truly relevant and influential, they need to change the script," added Kelly.

Can things change?

"I hope so but it will take time. Recently I was in contact with many editors and tv and radio producers on this exact topic. Their feedback was in the main universal -sensation sells...positivity isn't marketable." claimed Kelly.

Kelly disagrees with their current stance - he believes an incredible cultural shift by the media could be the catalyst for an upturn in the current circumstances and also that people may be just about burned out on bad news and want a constructive alternative.

Kelly who has addressed audiences in Europe, Far East and the Middle East over the past few months has recently launched his new book "Basics before Buzz- managing in challenging times." The book is a follow on to his best selling publications "How? When you don't know how"and "Life- a trip towards Trust."

Kevin Kelly is an Internationally Acclaimed Motivational Speaker and authority on entrepreneurship, leadership, sales, creativity and personal excellence. For more information http://www.kevinkellyunlimited.com